Obchodná is notoriously known for being one of the ugliest and busiest streets in Bratislava overflowing with banners, and our campaign points to the negativity of its visual smog.
We've reserved the biggest banner placement on the street and, instead of putting a generic ad on it, hired street artists to turn the wall into a piece of art. The piece depicts different people, each living his own lifestyle, but living it together in harmony and respect for each other. Just like the public space should be in harmony with its citizens, without dull ad banners and neglected streets.
The idea was executed by the Creative Gang production company and the street artists were Viktor Feher and Samo Velebný from Atelier XIII Contemporary Art Gallery.
