The original campaign slogan 'Zou Bisou Bisou: A zuby zuby zzzúúú sú čisté!' is a creative copywriting wordplay that cleverly references the classic French song 'Zou Bisou Bisou' by Gillian Hills. It plays on the Slovak word 'Zuby,' which means 'Teeth,' integrating it into the rhythm of the song's title. The 'zzzúúú' also mimics the sound of an electric toothbrush, which is the product being advertised in this campaign.
Hence, the playful English rendition of the slogan, 'And your tee tee teeth are clean,' has become our latest favorite phrasing. Additionally, 'Bisou' means 'kiss' in French – thus, in collaboration with Curaprox, we've used both the wording and the commercial to send a bit of love to all the people in Slovakia.
With the catchy tune as a springboard, we've crafted a slogan that's also a playful pun: 'A zuby zuby zzzúúú sú čisté.' In the texts and visuals, we work with 'zzz's that remind viewers of the buzzing sound of an electric toothbrush. And why the kissing theme? Everyone loves to kiss. People with clean teeth feel more confident when kissing. Right?
