YIT home is a developer that brings us the Finnish standard of living to Slovakia. Our assignment was to promote the first residential project Tarjanne in Dúbravka district via a communication that's going to differ from the other developers in Bratislava.
You can but you don't have to
Since the site of Dúbravka is both close to a forest and still easily accessible from the city we've decided to base our communication on the freedom of choice that Tarjanne offers. You can enjoy a lot of activities in the surrounding nature – but you don't have to if you don't feel like it at the moment.
Cartoonish visuals
We also take on the visual style of Tarjanne project communication from a new angle. Contrary to computer-generated 3D visualizations used by other developers we've decided to do something really different – cartoon pictures of life at Tarjanne. And so, visuals with paper dragon flying, snowman building and jogging in nature were born.
YIT supports the nature
YIT home – as a responsible developer – takes care of surroundings of their projects. The employees of YIT home cleaned the forest around the project with a help of volunteers and helped reconstructing with reconstruction of tourist signs and trail markers.
