Our campaign “The treasures of Slovakia" was highlighting restoration of forgotten and lost landmarks and artworks in Slovakia by the VÚB Foundation.
This campaign was taking a new approach by using generative AI to give voice to sites that have been forgotten or lost. We decided to literally breathe life into them. Through a catchy folk melody sung by AI voices the sites are "speaking" to the public and asking for help. Thanks to new technologies in the form of AI, for the first time it was possible to implement something like this in the smaller budget we had available.
The public could participate and a grant of up to 50,000 euros was available for the landmark that gets the most support so the restoration can be done.
The revived monuments urged people through a song not to miss the chance to see them live and to vote to save them.
This was a new step in the annual " Treasures of Slovakia” initiative by using AI technology to push the boundaries of how AI can be used in advertising.
The test showed that AI generated results can be fast but refining and perfecting those results is more time consuming than traditional creative approaches. Our team took the challenge and invested a lot of time to fine tune the campaign details to get a polished result.
For the first time the campaign allowed landmarks to talk directly to potential supporters using a folk song and the message “Don’t miss the chance to see them in person”. We also supported the idea with a live performance of the monuments in a live stream.
With the whole production (except the singing) generated by AI tools TRIAD showed how technology can drive modern creative strategies.
Because only the monuments that we take care of will be able to admire live.
