Since 2019, one of the pillars of Radegast's communication has been the fight to retain water in the landscape. Radegast has supported and implemented many different local projects in this area over the past 20 years.
In addition, it is the record holder for water consumption when brewing beer. It takes only 1.15 liters of water to brew one pint, while the average for breweries in the Czech Republic is 1.7 liters. People who know about these activities of Radegast are willing to pay much more for the brand. Radegast uses half a liter of water from nature less than other breweries.
One beer for you = one extra pint of water for nature to keep.
We captured this simple math in the product visual and used it in the TV spot, OOH and digital.
To take things up a notch, our partner created a limited batch of Futur lager using cutting-edge EWA technology that sources water even in dry conditions.
