That’s like running a lap around a track, but with their fingers. We want to change that and get kids moving beyond screens.
In our latest campaign, we’re tackling the issue of screen time and its impact on kids' lives. Together with psychologists, we’re offering parents practical tips to encourage their children to be active in real life, not just online. The campaign includes educational videos, podcasts, and articles available on 400m.sk, giving parents insights into when it’s the right time for a child to use a phone and how to motivate them to spend time outdoors.
We highlighted a surprising stat: kids spend over 4 hours a day on social media, scrolling the equivalent of a 400-meter track. Our spot captures this idea by showing kids endlessly running, not on a track, but scrolling through feeds. To bring the message home, we even created a social experiment where O2 colleagues with kids experienced 400 meters of scrolled content displayed in a glass case—it’s eye-opening to see how much time we’re really talking about.
The campaign, backed by research, shows 64% of parents underestimated how much time their kids would spend on phones, and many are concerned about tech addiction. Our goal is to help families manage screen time better, continuing O2’s commitment to responsible technology use.
Let’s get kids moving—because 400 meters of scrolling is just too much.
