Pohoda festival is the biggest music festival in Slovakia and word "Pohoda" literally means "chill-out" in Slovak. But not only that, "pohodiť" also means to throw something leisurely, hence the word play of our online campaign was inviting people to "come chill/throw yourself in the Kingswood garden".
We've prepared the whole online communication for Kingswood garden that was built at the festival, an online video, social communication, and finally an actual festival competition where you just had to throw yourself into a Kingswood beanbag.
iXkL6Nyh2A8
