At TRIAD, we’re excited to continue our partnership with Fun rádio through a new campaign designed to spread smiles across Slovakia. After seeing the country fall 16 places in the World Happiness Report 2024, we knew it was time to step up and remind people of the importance of positivity. We’re tapping into what Fun rádio does best—great music and entertaining personalities—to help lift the national mood and encourage everyone to embrace more joy in their lives.
We kicked things off by hitting the streets of Bratislava and Košice, where our teams conducted a playful "frown census" to measure the mood of the people. The results were clear: we all need more fun. This lighthearted experience became the springboard for a vibrant image campaign that connects strong digital content, on-air moments, and outdoor activations to reach our audience wherever they are.
With the theme "We All Need More Fun", we’re bringing the campaign to life in creative and unexpected ways. We’ve paired the upbeat track "All Or Nothing" by Topic & HRVY with our message to reinforce Fun rádio’s musical identity, and we’ve also launched a special streaming channel, "SMILE," packed with feel-good hits to brighten up anyone’s day.
But we didn’t stop there. We wanted to create something truly interactive, so we introduced an AI-powered outdoor experience where our Fun rádio hosts engage directly with people, using humor and spontaneous conversations to cheer them up on the spot. It’s our way of mixing technology with a personal touch, creating moments that spread positivity in a memorable way.
At the heart of this campaign is our commitment to sharing smiles and uplifting experiences, staying true to the Fun rádio spirit. We’ve always believed that a good laugh and the right music can make a big difference, and this campaign is all about proving just that. We’re not done yet—there’s more to come, with plenty of fun and interactive elements on the horizon to keep Slovakia smiling.
